The vast majority of small business that does that sort of export does it on the black market. If you are looking at kickstarter you definitely don't have the business size to profitably export legitimately. Ship it in its box like you would ship a gift, it may or may not get charged a VAT at customs depending on whether they really think its a gift or not, generally not especially on something that is prolly selling as cheap as a board game, if they do charge VAT I think it works like in the US where they have the delivery company collect it from the recipient on delivery. Pay the IRS like every unit was sold in the US.
But ya your options are pretty much black market or don't bother, unless I am misreading your post and you think you will be grossing millions.