With help from mentors, the students restored and converted a 1967 Karmann Ghia into an electric car powered by social media activity. Digital advertising agency VML partnered with the students to build the platform that tracks and measures the social media activity that fuels the car. VML also worked with the students to create custom parts for the car with the use of a 3D printer.
The students are part of a program called Minddrive, a non-profit that works with under-privileged teens to interest them in science and technology careers. The students will leave from Kansas City on May 31 make their trip to Washington, D.C., making stops at technology centers and college campuses on the way.
VML’s social listening platform, SEER, tracks social media mentions of the project giving power to the electric car. It searches for:
Tweets with the hashtag #MINDDRIVE or the handle @minddriveorg.
Likes and shares of posts of the Minddrive Facebook page.
Follows, shares and hashtags to the Instagram account.
Plays, follows and shares of YouTube videos.
Mentions and tags of the sponsors, including Bridgestone, Hertz, Sonic, KCP&L and American Society of Mechanical Engineers and the Automobile Dealer Association of Greater Kansas City.